Production and Market share

With sales of tobacco products exceeding $10b in 2006, the manufacturing and retailing of tobacco products in Australia is very big business. This section provides information on the cigarette brands and manufacturers, market share of popular cigarette brands and the corporate share of tobacco companies in Australia.

Cigarette brands and manufacturers
Adult and teenage smokers' preferred brands
Market and corporate share for brands


The report below provides information about tobacco growing, product manufacturing and marketing, excise and taxation and product consumption in the Australian tobacco industry.

Cigarette brands and manufacturers

Brand Local manufacturer or importer Country of origin Name of overseas manufacturer
Alpine Philip Morris Ltd Australia
Benson & Hedges British American Tobacco Australia Australia
Brandon Imperial Tobacco Australia
Black Devil Trojan Tobacco Company Netherlands Huepink & Bloeman Tabak BV
Cambridge British American Tobacco Australia Australia
Camel Imperial Tobacco USA Japan Tobacco International
Chunghwa Patron Group (Australia) Pty Ltd China Shanghai Cigarette Factory
Cigaronne Intercontinental Trading Pty Ltd Armenia SPS Cigaronne Co Ltd
Craven A British American Tobacco Australia Australia
Davidoff Swedish Match Australia Pty Limited Germany Reemtsma International
Diamond J T&J Wholesale China
Djarum Swedish Match Australia Pty Limited Indonesia Indonesian Kretek
DJ Mix Special Feel Trojan Tobacco Company Hong Kong DJ Tobacco Co Ltd
Double Happiness Patron Group (Australia) Pty Ltd China Shanghai Cigarette Factory
Dunhill British American Tobacco Australia Australia
Escort Imperial Tobacco Australia
Esse/This Plus/ Raison PT Korea Pty Ltd Korea KT & G (South Korea)
Fantasia Swedish Match Australia Pty Limited USA Nat Sherman
Green Mild Chang Shin International Pty Ltd Seoul Korea Chamnamoo Co Ltd
Gudang Garam Cabrino Pty Ltd Indonesia Indonesian Kretek
Holiday British American Tobacco Australia Australia
Horizon Imperial Tobacco Australia
John Player Premium Imperial Tobacco Australia
Kent British American Tobacco Australia Australia
Kool British American Tobacco Australia Australia
Longbeach Philip Morris Ltd Australia
Lucky Strike British American Tobacco Australia USA Brown & Williamson Tob Corp
Marlboro Philip Morris Ltd Australia
Marlboro Philip Morris Ltd USA Philip Morris
More Imperial Tobacco USA Japan Tobacco International
Pall Mall British American Tobacco Australia Australia
Peel Trojan Tobacco Company Hong Kong DJ Tobacco Co Ltd
Peony Patron Group (Australia) Pty Ltd China Shanghai Cigarette Factory
Peter Jackson Philip Morris Ltd Australia
Peter Stuyvesant Imperial Tobacco Australia
Pink Elephant Trojan Tobacco Company Netherlands Huepink & Bloeman Tabak BV
Rothmans British American Tobacco Australia Australia
St Moritz British American Tobacco Australia Australia
Sobranie Trojan Tobacco Company UK Gallaher Ltd
State Express British American Tobacco Australia Australia
Stradbroke British American Tobacco Australia Australia
Superkings Imperial Tobacco UK Imperial Tobacco
Vogue British American Tobacco Australia West Germany Martin Brinkman
Wills British American Tobacco Australia Australia
Winfield British American Tobacco Australia Australia
X Trojan Tobacco Company Indonesia PT PDIT

Smokers' preferred brands

Adult smokers regular brand, March 2005

Winfield 25s

21%

Longbeach

17%

Peter Jackson

15%

Source: Roy Morgan Single Source Australia: Apr 2004 - Mar 2005 v4.0.36

Percentage of teenage smokers usually smoking each brand, 2002

Winfield

29%

Peter Jackson

28%

Longbeach

4%

Source: CBRC, unpublished data from Australian Secondary Schools Alcohol and Drug Survey 2002.

Market and corporate share

Market share for brands, Dec 2004

% Value

Longbeach

20.3

Winfield

18.7

Peter Jackson

15.0

Horizon

14.6

Benson & Hedges

8.6

Holiday

6.9

Alpine

3.4

Dunhill

3.1

Marlboro

2.0

Stradbroke

1.9

Source: Retail World December 2004

Corporate % share, Dec 2003

% value

British American Tobacco Australia (BATA)

40.6

Philip Morris

40.6

Imperial Tobacco

18.8

Source: Retail World December 2004